Ability to Move Items to Favorites
According to the Baymard Institute, 58% of users add items to their cart "for later." Adding the "Move to Favorites" feature makes user behavior more natural and reduces frustration.
How to use favorites:
- Warm up through newsletters and push notifications;
- Offer discounts on saved items;
- Show accessories and similar items.
Add product recommendations
Personalized recommendations increase the average order value by 10–30% (Invesp, 2023) and help users complete their purchase.
We recommend adding blocks:
- Best Offers,
- Accessories,
- Special Offers.
Integrating recommendations directly into the product card (inside the cart) makes upselling natural and unobtrusive.
Delivery and Returns Information
18% of users abandon their shopping cart due to a lack of information about delivery and returns (Baymard Institute, 2023).
Adding a concise "Delivery and Returns" section to the shopping cart increases confidence and reduces the fear of losing money.
Information on discounts and promotions
For 86% of buyers, a discount is the main motivator for a purchase (Avito study, 2023).
Display ongoing promotions and bonuses directly in your shopping cart:
- the "Special Offers" block from this section,
- notifications about current discounts,
- tooltips like "Add another 1000₽ and get free shipping."
Displaying accrued bonuses
Display bonuses below The price of each item and the total. This increases the sense of value and loyalty program engagement.
Showing item balance
When there's only 1 item left, show it directly in the cart. The scarcity effect is a powerful trigger.
Authorized users are more likely to return and spend more.
Reminding them: "Log in and get 10% off your first order" is an incentive and builds trust.
New Cart Layout
Simplifying the product table and adding visual blocks with benefits, bonuses, and shipping information improves user experience.
Floating Cart
Floating (side) carts are a trend in modern e-commerce.
Benefits:
- The user doesn't leave the catalog page.
- The number of clicks before purchase is reduced.
- Upsells can be displayed directly during the checkout process (accessories, free shipping, discounts).
Results
According to combined research from Baymard Institute, NNGroup, SaleCycle, and Think with Google, improving the shopping cart UX can increase website conversions by up to 35%.
The shopping cart isn't just a final step, but a space for trust, benefits, and motivation.
When the user feels comfortable and benefits, the purchase becomes a natural conclusion, an effort.
